Time Magazine and OpenAI, a leading artificial intelligence research lab, announced a multi-year strategic partnership on Thursday. This collaboration grants OpenAI access to Time’s vast archive of news content, including articles stretching back over 100 years.
When users interact with OpenAI products like ChatGPT, the AI will now be able to cite Time Magazine articles as sources to support its responses. Links will be provided within the AI’s responses, directing users back to the original content on Time.com. Financial details of the agreement were not disclosed.
This deal follows a trend set by OpenAI in recent months. Similar content partnerships have been established with prestigious publications like the Financial Times, Business Insider’s owner Axel Springer, and European newspapers Le Monde (France) and Prisa Media (Spain).
The benefits of this partnership are two-fold. OpenAI gains a valuable resource to train and improve its AI models, allowing it to provide users with more comprehensive and informative responses. Time Magazine, on the other hand, will gain access to OpenAI’s cutting-edge technology to develop innovative new products for its audience.
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“This partnership is about making it easier for people to access high-quality news content through our AI tools,” stated Brad Lightcap, Chief Operating Officer of OpenAI.
The agreement signifies a potential shift in the relationship between AI companies and news publishers. While some publishers, such as the New York Times and The Intercept, have previously taken legal action against OpenAI for using their content, these partnerships demonstrate a growing recognition of the necessity of quality journalism in training AI models.
Content partnerships like this can also provide a new revenue stream for news organizations, which have often been left out of the profits generated by internet giants who distribute their content. Just last year, Meta (formerly Facebook) stopped news sharing on its platforms in Canada after the country implemented a law requiring online platforms to compensate news outlets for their content.
The Time-OpenAI deal comes amidst concerns raised by publishers regarding AI companies circumventing web scraping standards to gather content for training AI models. In May, OpenAI (backed by Microsoft) announced similar partnerships with The Atlantic and Vox Media, further solidifying its commitment to incorporating reputable journalism into its AI development process.
