Tesla, the leading electric vehicle manufacturer, has recently made headlines by significantly reducing the price of its Full Self-Driving (FSD) software in the United States. According to reports, the company has dropped the cost of FSD from $12,000 to $8,000, making it more affordable for Tesla customers. This move is part of Tesla’s ongoing efforts to achieve true self-driving functionality, which CEO Elon Musk believes will eventually become a major revenue source for the company.
Despite Tesla’s ambitious plans for self-driving technology, achieving full autonomy has proven to be a significant challenge. Regulators continue to scrutinize the technology, and it remains unclear when Tesla will be able to deliver on its promise of fully self-driving vehicles.
In the meantime, Tesla has announced plans to unveil its robotaxis on August 8th, which will be a significant step forward in its self-driving ambitions. This news comes after reports that Tesla abandoned its plans for a low-cost, mass-market car in favour of focusing on self-driving taxis.
To make FSD more accessible to its customers, Tesla has also introduced new pricing options. Customers can now purchase the software for $8,000 or subscribe for $99 per month, a significant decrease from the previous $199 monthly subscription fee. Additionally, Tesla is offering all customers a free trial of the software.
These price cuts are not limited to the FSD software. Facing declining sales and increased competition in the electric vehicle market, Tesla has also reduced prices on its car lineup in major markets like China, mirroring similar cuts in the US. This move is aimed at making Tesla’s vehicles more competitive and accessible to a wider audience.