MTN Nigeria has joined forces with the Nigeria Premier Football League (NPFL), GTI Investment Ltd., and Propel Sports Africa to become the official sponsor of the Nigerian league.
In a statement released by Andrew Ekejiuba, Media Officer of GTI Investment Ltd., he expressed his delight about the partnership, confirming that MTN Nigeria would be the exclusive broadcaster of the league.
The sponsorship deal will cover eight live games every weekend, which will amount to over 300 games per season.
The announcement follows the recent joint venture between the NPFL, GTI, and Propel Sports Africa to livestream NPFL games.
Chairman of Propel Sports Africa, Basil Kabbani, expressed his enthusiasm for the partnership, stating that MTN had been an amazing partner, from the Digital VAS to the Marketing and Commercial team.
He further added that MTN’s approach had been consistently professional, and he knew they were the right partner to give their great content the platform it deserves.
The deal was concluded by Propel Sports Africa President, Edward Simons, and MTN Chief Operating Officer, Hassan Jabar.
The partnership will include in-and-post-game highlights delivered in real-time to MTN subscribers through the NPFL Live OTT platform.
Victor Okobi, Propel Sports Africa’s in-Country Director, expressed his confidence in MTN’s ability to showcase the best of Nigerian soccer on NPFL-Live.
He also mentioned that they were excited about the opportunity to deliver entertaining content to their subscribers.
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The Group Managing Director, GTI, Abubakar Lawal, stated that the partnership was a testimonial of the journey of the NPFL to the global space.
He further added that the partnership was good for the football ecosystem in Nigeria, as they strive to deploy technology and efficient solutions to create value for all the stakeholders and other prospective partners of the league.
Gbenga Elegbeleye, the Chairman of the League Management Company, expressed his delight about the partnership’s potential to elevate the league’s visibility and engagement.
He mentioned that they were thrilled to welcome MTN as their exclusive telecommunications partner, and their expertise and commitment to innovation align seamlessly with their vision for the league.
With MTN’s support, GTI looked forward to not only reaching a wider audience but also enhancing the overall experience for dedicated fans.
This ground-breaking collaboration will redefine how football is experienced, engaging fans in every goal, tackle, and victory with unparalleled clarity and convenience.
It promises an elevated viewing experience for football enthusiasts across the nation, underscoring a shared commitment to bringing the excitement of football closer to the hearts of millions of Nigerians.
