MultiChoice Nigeria, the operator behind popular TV services like DStv and GOtv, has reported a significant drop in its subscriber base, losing approximately 243,000 subscribers over the past six months. The company attributes this decline to Nigeria’s challenging economic environment, which has tightened household budgets and led many viewers to cut back on expenses.
The company noted that the ongoing rise in the cost of living, along with currency fluctuations and high inflation rates, have impacted consumer spending across the board, with entertainment subscriptions being one of the areas affected.
MultiChoice is now exploring strategies to retain its customer base, including more affordable packages and localized content aimed at meeting the evolving needs of Nigerian viewers.
This development highlights the broader challenges facing businesses reliant on consumer spending in Nigeria’s struggling economy.
