Ferrari, the renowned Italian sportscar manufacturer, has recently announced that its racing division, Scuderia Ferrari, has renewed its partnership with Puma, the German sports goods company.
The multi-year partnership will see Puma become Ferrari’s premium partner from next year, while also continuing to be the licensing partner for Ferrari-branded products and the supplier of F1 team and racewear for Ferrari in the upcoming years.
Ferrari’s CEO, Benedetto Vigna, expressed his satisfaction with the partnership, stating that it is a testament to an enduring trust and synergy between the two companies to continue to embrace new opportunities together.
He also highlighted the commitment to offer increasingly engaging experiences for their Tifosi and brand lovers.
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Arne Freundt, Puma’s CEO, echoed Vigna’s sentiments, expressing his excitement at deepening the strong partnership between the two companies by not only prolonging their partnership but also further extending the scope of their collaboration.
The renewal of the partnership reinforces the successful collaboration between Ferrari and Puma, which started in 2005 when Puma agreed to provide Ferrari’s Formula One team with sportswear, shoes, and accessories.
